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2016 / Aug - Present
AB-InBev - Cervecería Nacional Dominicana
Ecommerce Activation Analyst
2013 / Aug - 2015
Skydev Digital Agency
CEO & Founder
• Created, developed and launched technological venture, Mainsfood, digital product from startup to US$50,000 business, with more than 90 clients of B2B and 4,500 user accounts in twelve months.
• Headed incremental innovation process that growth business over 40% per product version release.
• Defined the brand marketing mix with media plan that increase users accounts from 200 to 2,000 in one month, and B2B clients from 8 to 90 in one year.
• Planned and designed a mobile application with more than 90% of user experience satisfaction.
• Executed digital marketing strategy that positioned the business among the top three in industry in Dominican market after 12 months of release.
• Developed proactive national and international working relationships with managers, executives, bankers, partners and other personalities critical to business growth.
• Recruited and managed a multicultural work team of different computer and business profiles for projects development in social media, email marketing, websites, software and advertising services.
• Planned and developed digital promotions and contests for large enterprises marketing campaigns.
• Negotiated strategic partnerships with large companies that increase sales over 35%.
• Developed high quality digital content for brand positioning efforts in online and traditional advertising.
2011 / Sep - 2013 / Aug
Digital & Innovation Manager
• Implemented automation and Business Intelligence systems in different departments that increase employee’s productivity over 30%.
• Led the Lean philosophy implementation with more than US$2,000,000 of annual savings.
• Created and executed the first digital marketing strategy, that increase conversion rate over 15%.
• Analyzed digital competitive data and key performance indicators to design the marketing strategy.
2011 / May - 2011 / Sep
Business Operations Intern
• Collected business data to analyze relevant information about market, competitors and segmentation.
• Presented C-Level keynotes to communicate business development progress.
• Analysed commercial process flow to optimize lead time.